Purchasebigdata
Understand Consumer Behavior and Trend Changes
From the Beginning to the End of Consumer Behavior
Purchase Big Data is a service that uses receipts collected from the largest shopping panel in South Korea to understand the daily consumption of Korean consumers
A shopping panel of 20,000 members, consisting of men and women aged 14 to 69, across 17 regions nationwide
Receipt Data Collection
Understanding Daily Consumption of Korean Consumers
Purchase Big Data covers most essential consumer products and dining/delivery categories
Based on Essential Consumer Products
B2C, it covers nationwide consumers' online and offline consumption of essential consumer goods (FMGC) related to food and household items
Food
snacks/beverages/alcohol
daily necessities
personal items
cosmetics
baby products
Offline Distribution
Large supermarkets, convenience stores, department stores / outlets / duty-free shops,
beauty & cosmetics specialty stores, regular delivery services, and other offline channels
beauty & cosmetics specialty stores, regular delivery services, and other offline channels
Online Distribution
Open market, social commerce, brand mall, mart / supermall,
home shopping / department store mall, vertical mall, other online
home shopping / department store mall, vertical mall, other online
Dining out / Delivery
B2C-based nationwide consumer coverage for chicken/pizza, coffee/drinks, hamburger/sandwich/toast, and other franchise consumables
Chicken
pizza
coffee/drinks
hamburger/sandwich/toast
bakery/desserts
Ordering Channels
In-store ordering, brand's app or website, delivery app, phone ordering
Dining Options
Dine-in at the store, take-out (packaging), delivery
Differentiators of Purchase Big Data
-
Precision-managed
shopping panelBy meticulously managing factors such as gender/ age/ region/ and household size in accordance with the demographic distribution of South Korea, we ensure representative coverage of Korean consumers. -
Data coverage encompassing both online and offline channels.Allows for more accurate and detailed analysis, including various purchasing paths and channels. -
Personal consumption trackingEnables continuous tracking of individual consumption changes and changes within specific segments.
Allows for diverse analysis of
products, distribution channels, and consumers
Product
Ranking
Analysis
Analysis
Trend
Analysis
Analysis
Purchase
Analysis
Analysis
Basket
Analysis
Analysis
Switching
Analysis
Analysis
Consumer
Purchaser
Profile
Analysis
Profile
Analysis
Consumer
Structure
Analysis
Structure
Analysis
Repeat
Purchaser
Analysis
Purchaser
Analysis
New/Continued/
Leaver Analysis
Leaver Analysis
Distribution
Purchase
Platform
Analysis
Platform
Analysis
Purchase
Time
Analysis
Time
Analysis
Price
Analysis
Analysis
In-depth
New Product
Launch Effect
Analysis
Launch Effect
Analysis
Table
analysis
analysis
Various products are available depending on the analysis purpose and budget range
● Subscription Service
- A service that allows detailed analysis of purchase quantities, purchase amounts, purchase channels, buyer characteristics, etc., for all products within a category through the analysis system
- Annual contract basis
● Market Essence
- A reasonable service that provides monthly data on purchase quantities, purchase amounts, and average prices for individual products
- Annual contract basis
● New Product Response Evaluation
- A service that supports strategic decision-making in the early stages of product launch by providing not only sales figures but also consumer purchasing indicators such as 'Trial rate' and 'Repeat purchase rate'
- One-time contract
● U&A Plus
- The only service in Korea that enables understanding of consumer behavior and attitudes through integrated analysis of online surveys and purchase big data
- One-time contract
● QSR Syndicate Report
- A Syndicate service providing quarterly performance data (market size, brand market share, etc.) for 5 dining-out sectors (coffee/drinks, bakery, fast food, chicken, pizza).
- Annual contract basis
