Embrain

ENG

Marketingresearch service

We offer customized research tailored to the client's situation.

Customized Research
for Great Business Decisions

Embrain provides tailored research services to gain insights into consumers and the market.
With a domestic panel of over 1.7 million and our proprietary survey management system, we deliver high-quality services.
We engage in over 1,400 projects annually, collaborating with a wide range of companies and institutions.
From consumer goods to cutting-edge IT, we offer specialized, customer-centric services to meet the unique needs of our clients.
MAXIMUM
CORRECT
DEEP

Rich project experience and know-how
with a domestic panel of over 1.7 million

Embrain possesses the largest specialized research panel in the country
and operates a systematic panel management system to ensure accurate research results.
With 25 years of accumulated project experience,
we provide optimized research design and in-depth insights tailored to customer issues.
  • Large-scale Panel
    With a domestic panel of over 1.7 million, we quickly and accurately secure data.
  • Systematic Research System
    We operate systematically by developing our own survey system based on IT for efficient research management.
  • Automation Solution
    We apply our in-house automation solution throughout the entire project process, including survey development, fieldwork, and analysis, to provide efficient and competitive services.
  • Specialized Research Company
    We provide qualitative information to address challenging and complex business issues through surveys using specialized tools and techniques.

We execute projects swiftly
and accurately through our
in-house developed solutions and techniques.

  • Marketing Index DevelopmentModule
    We develop KPI indicators for internal marketing performance measurement by integrating consumer survey data, internal member input, interviews, sales performance data, and more.
  • Business Value Measurement Module
    Based on CVM(Contingent Valuation Methods) technique primarily used for feasibility studies and intangible value calculation, we quantify future specific business values in monetary terms.
  • Fair Value Analysis Module
    Through simulation analysis of the distribution of expected prices, price sensitivity, and scenario-based price scenarios, we derive price ranges that aim for market share and profit maximization.
  • Product Spec, Feature Optimization Module
    Using preference measurement programs such as CBC, Maxdiff, we conduct Product Optimization by comprehensively considering customer preferences and price acceptance levels.

1,400+ Companies and Institutions

Embrain annually conducts projects with over 1,400 companies and institutions,
making it one of the most active research firms in the country.

Research Service Application Process

Service Request
Submit a service application for research. Upon application,
a project manager will be assigned.
Consultation and Research Design
During the consultation, we discuss the customer's budget and research objectives.
Based on this discussion, we propose a research design and provide a quotation tailored to the customer's needs.
Research Execution
Following the research design, we create surveys/ guidelines
and proceed with the fieldwork or data collection as outlined in the plan.
Analysis
The collected data undergoes processing, statistical analysis,
result interpretation, and report writing during this stage.
Final Delivery of Results
We deliver the results of data analysis, the final report, and any other relevant outputs to the customer.
1 / 2

Consent for Collection and Use of Personal Information

Personal information collected.
Name, Email, Contact Number, Organization or Company Name
Purpose of Collection and Use
Service Consultation and Provision
Retention and Usage Period
From the date of collection, 6 months.
If you do not agree to the collection and use of personal information, you cannot use the service.